![]() ![]() ![]() Low-volume keywords get searched regularly, just not in large numbers. Some are less common, like “Ethiopian restaurants” with a search volume around 600 each month. Some of those searches are things that get asked a lot, like “restaurants near me” with a search volume of about 3,350,000 every month. There are about 100,000,000,000 Google searches each month. In a little more detail, think of it this way: Click to tweet Obscure, Low Volume SEO Keywords It’s Google’s world, and we’re all just ranking in it. If you happened to write something that’s the same kind of weird, they’ll find you. Suddenly, you’re ranking for “cat fur color variations” on a blog about marble countertops.īecause people are weird, and sometimes they search for weird things. One day, in order to help you make a point about how each piece of marble is unique, you tell a story about the infinite variations in the colors of cat fur. Maybe you blog about custom marble countertops, and you want to rank for all sorts of countertop-related keywords. Meanwhile, they’re also looking at all the other text on billions of other sites across the interwebs trying to determine what a human searcher wants to see.Įven if you write content centered around your ideal keywords, every phrase you include is indexed right alongside the search terms you want. Google’s robots look at all the text on your website. Ranking for the wrong keywords is almost inevitable. ![]() Exert your control on things that are under your control – like the quality of your content – and be willing to accept that Google has control over its own search results. ![]()
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